Thus, in the early 40s in the Southern part of the Sinaloa, the media’s handling of the “police notes” focused primarily on the Asian population – credited for the introduction of opium to the State. and the criminalization of marijuana and opium continued to stigmatize the use of such narcotics by the lowest classes and some groups of foreigners. At the beginning of the 20th century the prohibition of drugs 4 Let us remember that the Mexican government aligned, in 1926, with the American directives that since 1914, through the Harrison Narcotics Tax Act, forbade the use of narcotics with the exception of medicinal purposes. In Mexico, during the Porfiriato era (1876-1911), the appearance of the “nota roja” was tightly linked to the criminalization of the consumption and sale of alcohol – especially the consumption of pulque 3 Pulque is a traditional alcoholic beverage made out of fermented agave sap. “Narco from Sinaloa” in the press, an “appellation d’origine contrôlée” In this article, we propose to analyze the challenges to the transformations in the written press’ stance towards an intimate subject, “narco-trafficking” in Sinaloa. Available at that are highly influenced by organized crime. Figures are presented by the City Council for Public and Penal Justice Security, Civil Society. The evolution of this sector, historically classic to Mexican journalism, into a topic of greater public interest requires that we question the contemporaneous role of the written press in zones of violence 2 Homicide rates indicate that the cities of Mazatlan and Culiacan in Sinaloa are among the 15 most violent cities in the world, only surpassed in Mexico by Ciudad Juarez, Acapulco, Torreon, Chihuahua and Durango. It focuses mainly on stories related to crimes, homicides and violence in general. In Mexico there exists a no more convincing manifestation of the close relationship between the police, criminals and journalists than in the sector dominated by the so-called “nota roja”, “nota policiaca” o “crónica roja” 1 “Yellow journalism” is called “la nota roja” or “the red news” in Mexico.
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